one athlete at a time.
WE BUILD AND MONETISE
ATHLETE BRANDS
We help athletes develop their digital presence, create authentic content and expand opportunities beyond their sport. The result? Enhanced marketability, diversified income streams and a brand that lasts beyond your playing career.
Unlock the power of personal branding
We help athletes build their digital presence, create engaging content and expand revenue streams through better negotiation leverage. The result? Your players become more valuable, your negotiations become easier and everybody wins.
playing your sport
being authentic
showing up for content
Content creation
Brand Building
brand partnerships
long-term brand equity
Additional Income Streams
How we solve your problems
Why athletes choose
Press Upload
We know the problems you face in providing the best opportunities for your clients. Press Upload helps agents to go the extra mile for their talent, providing the opportunities and resources to enable the transition to Athlete-Creator.
Inconsistent Content Creation
Low Engagement Limits Opportunities
Time-Consuming Video Editing
Struggling to Stand Out
Limited Brand Partnerships
Low Marketability Limits Deal Value
We Execute Everything
We Build Authentic Engagement
Professional Video Editing Included
Strategic Brand Positioning
We Actively Pursue Deals
We Increase Your Deal Value
Our process
Dive into our process to discover how we go from your current social media setup to an optimised, consistent strategy with brand equity and monetisation at the forefront.
1
Initial Assessment
We analyse your current digital presence and identify brand-building opportunities specific to your sport and personality.
2
Strategy Development
Create a customised content strategy and brand positioning that aligns with your career goals and commercial objectives.
3
Content Creation
Our team produces engaging content, manages your social media presence and builds your audience with authentic, personality-driven content.
4
Partnership Outreach
Actively pursue and negotiate brand partnership opportunities that generate additional income while enhancing your professional image.
5
Ongoing Optimisation
Continuously refine strategy based on performance data, market trends and your evolving career needs.
Case Studies
The numbers
Our athletes don't just build followers - they build income. Here's what enhanced personal branding means for your earning potential.
Building your athlete brand opens doors beyond your sport contract. From endorsement deals and sponsorships to content partnerships and appearance fees, a strong personal brand creates diversified income opportunities that don't rely solely on athletic performance. The more visible and authentic your brand, the more attractive you become to brands.
An athlete's career on the field is limited, but their brand can generate revenue for decades. Athletes with established personal brands transition seamlessly into media, business ventures, coaching and speaking opportunities. By investing in your brand now, you're building an asset that pays you long-term dividends.
A strong personal brand doesn't just create new opportunities - it multiplies the value of existing ones. Athletes with larger, more engaged followings command premium rates for partnerships and attract higher-quality brand collaborations. Every post, appearance and endorsement becomes more valuable when backed by authentic brand equity.
The press Upload Playbook
We guide athletes through a systematic approach to build powerful and profitable personal brands that drive long-term impact both on and off the field.
Positioning
Define your unique brand identity, core values and story with authentic content that resonates with fans, media and potential partners.
Key outputs:
Brand pillars & narrative
Audience & value alignment
Visual identity
PRESENCE
Build and optimise content across social platforms with consistent, high-quality posts that reflect your personal brand and grow your audience.
Key outputs:
Social media strategy
Content planning & production
Platform growth & engagement tactics
PARTNERSHIPS
Connect you with meaningful brand partners through strategic collaborations that drive impact, income and long-term brand equity.
Key outputs:
Brand outreach & deal flow
Partnership packaging
Campaign execution & ROI reporting
It's time…
Join the 80+ athletes across 10+ sports who are already building their brands and generating additional revenue with Press Upload.
Your faqs
Common questions from athletes