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BUILD YOUR PERSONAL BRAND

AS A PRO ATHLETE

BUILD YOUR PERSONAL BRAND

AS A PRO ATHLETE

We help athletes build their brand and earn more through strategic content, authentic storytelling and brand deals that make sense.

Work with us

Unlock the power of personal branding

Build Your Brand. Unlock Revenue. Own Your Future.

We help you grow your personal brand, create authentic content and open up new revenue streams. The result? You become more marketable, build a loyal fan base, negotiations work in your favour and you build lasting value.

You handle

playing your sport

being authentic

showing up for content

We handle

Content creation

Brand Building

brand partnerships

The IMPACT

long-term brand equity

Additional Income Streams

Partner with us today

ATHLETE SUCCESS STORIES

Our work is already helping athletes maximise their creative and commercial opportunities - take a look at some of our case studies.

CROSS-PLATFORM SUCCESS:
DANI GIBSON

Dani Gibson is a professional cricketer for England, London Spirit & Somerset - and she's building and monetising her personal brand with Press Upload. Since working with Dani, she's grown by over 10,000 followers across her socials and her content has had 2+ million views. We've also helped her secure content partnerships with Lucky Saint, Barbell & Brew, Wintergreen Sport and Gokozy as well as supporting her in creating content for Gunn and Moore. She's the fastest growing female cricketer on YouTube and the best part… she's only getting started.

VIRAL GROWTH & ENGAGEMENT:
john buckley

Professional footballer John Buckley (Al Kholood, formerly Blackburn Rovers) has partnered with us to build and monetise his personal brand across Instagram, TikTok and Snapchat through strategic content planning, video editing and full brand partnership management.

Within the first 30 days of working with John, the first video we edited hit 210,000 views on TikTok and he grew by 5,400 followers.

WNBA DRAFT PICK BUILDING ON IG:
MAYA DODSON

We're working with Maya Dodson - professional basketball player in Madrid for Leganes and former WNBA draft pick - to build her personal brand on social media. Through strategic content creation and social media strategy, we're helping Maya grow her presence and monetise her platform as she looks to make her way back to the WNBA.

BRAND POSITIONING
& PARTNERSHIPS:
cAROLINE MØLLER

Benfica and Denmark footballer Caroline Møller has partnered with Press Upload to build and monetise her personal brand.

Within the first 30 days, Caroline generated over 1.1 million Instagram views, with her top reel reaching 315,000 views and a 128% increase in accounts reached. Her engagement rate also jumped from 3.5% to 9.7% in just six weeks.

This growth led to brand partnerships with STAT Sports and Bedre Nætter, delivering a 6x return on her monthly investment with Press Upload through brand deals alone.

WHY ATHLETES NEED A PERSONAL BRAND

You've probably heard that having a strong personal brand is a game changer… but why is that?

Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.

Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.

Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.
Creative
Maximise your creative opportunities
Document your journey on social media and share your story.
Commercial
Work with brands
Secure brand partnerships and grow your income from social media.
Growth
Engage & grow your audience
Create and build authentic relationships with your fans who follow your journey on and off the pitch.
Post-Career Opportunities
Career Longevity
Building a personal brand leads to post-career opportunities such as business ventures and jobs in the media.
Creative
Become highly marketable
Maximise your marketability to secure better opportunities on and off the field.
Fan Engagement
Strengthen Fan Engagement
Build a loyal fanbase who are invested in you, your content and your brand.
Networking
Collaborate
Collaborate and connect with other athletes.
Game Growth
Increase the visibility of your sport
Use your personal brand to increase the visibility of your sport and the team(s) you play for.
Role Models
Inspire Generations
Become one of the leaders in your sport but using content to be a role model on and off the pitch.

Our process

How we work WITH ATHLETES

Dive into our process to discover how we go from your current social media setup to an optimised, consistent strategy with brand equity and monetisation at the forefront.

Initial Assessment

We analyse your current digital presence and identify brand-building opportunities specific to your sport and personality.

Strategy Development

Create a customised content strategy and brand positioning that aligns with your career goals and commercial objectives.

Content Creation

Our team produces engaging content, manages your social media presence and builds your audience with authentic, personality-driven content.

Partnership Outreach

Actively pursue and negotiate brand partnership opportunities that generate additional income while enhancing your professional image.

Ongoing Optimisation

Continuously refine strategy based on performance data, market trends and your evolving career needs.

Partner with us today

every athlete also
gets access to:

More tools & resources to help you build and monetise your brand.

Custom Media Kit

Your content CV to help you attract brand partnerships and sponsorships.

Personal Branding Video Training

A step-by-step guide on how to authentically grow your audience, land brand deals and make your brand stand out.

You

Exclusive Athlete Community

Network with like-minded athletes - build your brands together.

You

You

Courtney - 9:30

Hey! I’ve got a crazy video idea, but I need someone to be a part of it with me. It’s a cool challenge video and I think you’d be awesome!

You - 9:41

Wow! Sounds amazing, thank you for thinking of me. Should we book a meeting to discuss the details?

Collaboration Opportunities

Network and team up with athletes to create next-level content.

INSIDE THE TRAINING:

Our pre-recorded athlete personal brand training will teach you everything you need to know to build your brand as an Athlete Creator online.

Here's what you'll learn:

Module 01 - What is a Personal Brand?

Module 02 - How to build a Personal Brand

Module 03 - Benefits of building a Personal Brand

Module 04 - developing a Content Mindset

Module 05 - Content Systems & Processes

Module 06 - Monetising your Athlete Personal Brand

Case Studies

BRAND PARTNERSHIPS

STAT Sports

Sports Data

We secured a major partnership for Caroline Møller (Benfica & Denmark) with STATSports, a leading GPS performance tracking company. The first campaign video launched in October 2025, showcasing how Caroline uses STATSports for performance optimisation, recovery and nutrition. This multi-video partnership will roll out over the coming months.

Results

20,000+ organic views on Instagram.

High-tempo & highly engaging content with natural product placement.

STAT Sports

Sports Data

Results

20,000+ organic views on Instagram.

High-tempo & highly engaging content with natural product placement.

STAT Sports

Sports Data

Results

20,000+ organic views on Instagram.

High-tempo & highly engaging content with natural product placement.

Ten Percent Club

Performance

We partnered with The Ten Percent Club to launch a marketing campaign with UK athletes, activating three elite professional athletes - Gwen Crabb (Wales Rugby), Courtney Keight (Wales Rugby) and James Bracey (Gloucestershire Cricket) - to create authentic content showcasing how they incorporate The Ten Percent Club products into their training and competition routines.

Results

3 professional athletes activated, 6 professional content assets created, 12,000+ total Instagram Reels views.

Expanded UK sports presence, connected with elite athletes & delivered professional assets for ongoing marketing.

Ten Percent Club

Performance

Results

3 professional athletes activated, 6 professional content assets created, 12,000+ total Instagram Reels views.

Expanded UK sports presence, connected with elite athletes & delivered professional assets for ongoing marketing.

Ten Percent Club

Performance

Results

3 professional athletes activated, 6 professional content assets created, 12,000+ total Instagram Reels views.

Expanded UK sports presence, connected with elite athletes & delivered professional assets for ongoing marketing.

OddBalls

Clothing

Our athletes partnered with OddBalls to create fun and exciting content which authentically represented the brand and its values. From unboxing videos to images of the athletes in the OddBalls clothing on the beach, the diversity of content from the athletes was not only creative but it also aligned with the brief they were given.

Results

Branded content shared by rugby players across the PWR, Top 14 French League & Scotland Rugby.

Fan engagement and interaction across all the content in the campaign.

OddBalls

Clothing

Results

Branded content shared by rugby players across the PWR, Top 14 French League & Scotland Rugby.

Fan engagement and interaction across all the content in the campaign.

OddBalls

Clothing

Results

Branded content shared by rugby players across the PWR, Top 14 French League & Scotland Rugby.

Fan engagement and interaction across all the content in the campaign.

Wintergreen Sport

Recovery

Dani Gibson, Gwen Crabb and Eloise Hayward partnered with Wintergreen Sport to showcase their performance and recovery products through authentic content. Our athletes demonstrated real-world usage of Warmup Ultra during pre-training preparation and Magnesium products for post-training recovery, resonating with audiences through genuine storytelling that highlighted real performance benefits.