Challenge
When Brent came to us, he knew he had a powerful story but didn’t know how to share it. He had lost multiple Division I scholarships in high school due to injury, rebuilt himself during his freshman year, transferred to a Division II program to pursue both basketball and ministry, and after another injury, stepped into a leadership role by supporting the coaching staff. He wanted to carve out a distinct niche as a role model for Christian athletes—someone who could showcase resilience, faith, and the ability to overcome adversity through his relationship with God.

Solution
We partnered with Brent to build a clear personal brand and content strategy across Instagram and TikTok, helping him articulate his story, share his faith authentically, and position himself as a positive voice for athletes navigating setbacks. Our pre-season strategy focused on consistent storytelling, and engaging content to expand his presence to reach athletes who connect with his message.

Impact
From August to October 2025, Brent generated over 3 million views, grew his audience by more than 30%, and secured partnerships with First Energy Gum, LiveComplete Protein, and WinterGreen Recovery—solidifying his identity as a trusted and inspiring Christian athlete.