Challenge

Dani Gibson is a professional cricketer representing England, London Spirit and Somerset, with access to some of women's cricket's biggest stages - The Hundred (2024 champions with London Spirit), the T20 Women's World Cup in Dubai, the WPL with Gujarat Giants in India and the WBBL with the Melbourne Stars in Australia. She needed a structured content system to scale her reach, establish her voice and convert her behind-the-scenes access into a sustainable brand that attracted partnerships and resonated with cricket fans globally.

Solution

We built Dani's brand as one of cricket's fastest-growing content creators with a comprehensive multi-platform strategy across YouTube, Instagram and TikTok. High-quality video production covering matchdays and tournaments, international cricket experiences, behind-the-scenes training and team moments, and her journey as a professional athlete navigating multiple leagues and countries. We developed clear brand pillars that position her as the go-to insider for women's cricket content - bringing fans unprecedented access beyond match highlights. Our approach: consistent storytelling that showcases the reality of professional women's cricket while building a platform that attracts brands seeking authentic partnerships in women's sport.

Impact

Dani has generated 650K+ total YouTube views and secured brand partnerships with Wintergreen Sport, Lucky Saint and GOKOZY - proving her marketability and establishing multiple revenue streams beyond her playing career. We've built a multi-platform presence that consistently documents major tournaments including The Hundred, T20 Women's World Cup, and WPL, positioning her as a leading voice in women's cricket content. Dani's not just playing at the highest level - she's building a platform that showcases women's cricket to global audiences and proving that authentic storytelling in women's sport attracts premium partnerships. That's the blueprint for the modern athlete-creator.