Challenge

Freja Olofsson is a professional footballer playing in La Liga F - Spain's top-tier women's football league and one of the most competitive women's leagues in the world. She had the platform: competing alongside some of Europe's elite players, experiencing Spanish football culture and living the reality of professional women's football at the highest level. But despite playing in a league that's rapidly growing in visibility and investment, her story off the pitch wasn't reaching the audiences it should. She needed a structured content strategy to showcase her journey, build her personal brand and position herself as a voice in women's football during a pivotal moment for the sport's growth.

Solution

We built Freja's brand with a comprehensive content strategy across Instagram and TikTok. High-quality video production covering matchdays, training with top-level players, life in Spain, the realities of competing in La Liga F and her development as a professional footballer. We developed clear brand pillars that highlight both her athletic journey and authentic personality, creating content that resonates with football fans who want real access to women's football beyond the 90 minutes. Our approach: consistent storytelling that showcases the dedication, skill and lifestyle of competing at the elite level of women's football.

Impact

From posting once in the last year to 50+ posts in the first two months of working together - we transformed Freja's content presence from non-existent to consistent and strategic. We've established a content system that showcases La Liga F to audiences who want genuine insight into one of Europe's top women's leagues. Freja's not just competing at the highest level - she's now building a platform that reflects the professionalism and quality of women's football, positioning herself for partnership opportunities as the sport continues its exponential growth.