Challenge

Grace Gear is a top-50 professional squash player competing on the PSA Squash Tour, with a career-high ranking of #39 and Olympic ambitions for LA 2028. With elite credentials including representing England and winning PSA titles, she sees the opportunity to build her personal brand as squash gains visibility as a newly recognised Olympic sport. She's competing at the highest level - the next step is bringing her story off the court to new audiences. In a sport on the verge of mainstream breakthrough, she's ready to be one of the first to lead that movement.

Solution

We built a comprehensive content strategy positioning Grace as a pioneer in professional squash content. Strategic planning across Instagram and TikTok combining behind-the-scenes access to life on the PSA Squash Tour with viral skills-based content that showcases the athleticism and precision of elite squash. We launched her TikTok presence from scratch and created high-quality video content designed to reach both squash fans and wider sports audiences. Our approach: make professional squash accessible, engaging and impossible to scroll past.

Impact

Grace's recent skills-based video generated 500,000 views in the first week - significant reach in a sport that's historically struggled with mainstream visibility. We launched her TikTok strategy and three of her first ten videos hit 100K+ views, proving early traction doesn't happen by accident. Overall, in November she got over 1,000,000 views on her Instagram. Grace is now one of the first PSA Tour professionals consistently creating content that performs, positioning herself perfectly as squash heads towards LA 2028. She's not just building a following - she's establishing herself as a leading voice in professional squash content before the Olympic spotlight hits. That's first-mover advantage.