Challenge

Gwen Crabb is a Wales rugby international competing at the highest level of women's rugby. With her achievements on the pitch and growing profile within the sport, she was ready to amplify her story and convert her platform into partnership opportunities. She had the credentials and the audience foundation - the next step was building the content system to scale it and position herself for commercial success.

Solution

We partnered with Gwen to build a full content strategy across Instagram and TikTok that brought her story to the forefront. Strategic content planning and brand positioning that highlighted her journey as an elite rugby player while showcasing her authentic personality. Our approach focused on consistent storytelling that resonated with rugby fans and positioned her as an athlete brands want to work with - someone who represents the values and audience they're trying to reach.

Impact

Within the first 30 days of working with Press Upload, Gwen secured a partnership with a coffee brand worth 4x her monthly investment with us. This wasn't just about immediate ROI - it was about proving her marketability and establishing the foundation for long-term partnership opportunities. Gwen's now positioned as a credible athlete brand in women's rugby, with the content presence and commercial traction to attract premium partnerships as her career continues to rise.