Challenge
As an underdog Division III basketball player with a strong work ethic and a genuine approach to the game, Hunter had both a compelling story and a growing personal training business—but lacked the brand structure, visibility, and content strategy needed to scale his audience, attract new clients, and establish credibility in the basketball training space.

Solution
We partnered with Hunter to build both sides of his brand by developing a full social strategy for Instagram and Facebook, producing high-quality edited content, and highlighting his journey as a college hooper alongside his expertise as a trainer. Our approach focuses on showcasing his personality, professionalism, and value to athletes seeking development.

Impact
Since launching full-service editing and strategy with us in October, Hunter has grown his training account by over 50% and has tripled his client revenue—solidifying his position as a lo emerging and trusted voice in basketball training in his area.