Challenge

John Buckley is a professional footballer who made the move from Blackburn Rovers (after two decades at the club) to Al Kholood in the Saudi Pro League - one of football's most talked-about leagues. This was a massive opportunity: he had unprecedented inside access to a league the football world is watching, a unique cultural experience to share and the chance to position himself as the authoritative voice documenting it all. But he needed a structured content system to capture this moment and establish himself as "The Saudi Pro League Insider" - the go-to source for behind-the-scenes access beyond match highlights.

Solution

We built John's brand as "The Saudi Pro League Insider" with a comprehensive content strategy across Instagram, TikTok and Snapchat. High-quality video production covering matchdays at Al Kholood, life in Saudi Arabia, adapting to a new country and culture, world-class training facilities and his career journey. We developed clear brand pillars that position him as the definitive insider voice, creating content that resonates with global football fans who want authentic access to the league everyone's talking about. Our approach: consistent storytelling that brings fans inside a league they've only seen from the outside.

Impact

In the first 30 days, John generated 1.3M+ total reach on Instagram, 250K+ views on the first TikTok video we edited and 7.5K follower growth on TikTok. We established a consistent content rhythm that's positioned him as one of the leading voices providing inside access to the Saudi Pro League. John's not just playing in one of football's fastest-rising leagues - he's documenting it in real-time and building a platform that extends well beyond his playing career. That's first-mover advantage in a league the entire football world is watching.