Challenge
Josh has a unique dual identity—NBA G-League and Division I basketball experience paired with a rising real estate career—but lacked a brand that could merge both worlds for both his personal and real estate account in order to build trust, and position him as more than just an athlete or a businessman.

Solution
We developed a unified personal brand strategy that blended his basketball journey athletic credibility with his real estate expertise, using strategic storytelling and targeted Instagram content to elevate his authority in both spaces and clearly communicate his value.

Impact
Within his first month, Josh secured an NIL partnership with Wintergreen Sport, while the new content strategy simultaneously began generating real estate client inquiries—turning one investment in content into multiple revenue streams and solidifying his positioning as the NBA realtor.