Challenge
Maya had an elite basketball résumé - ACC blocks leader, Stanford standout, Team USA representative, FIBA medalist, and WNBA draft pick - but her story off the court was largely unseen. Despite her engineering background, academic excellence, and thoughtful documentation of her overseas journey in her newsletter, she lacked a cohesive content strategy to showcase the depth of her experiences, her return-to-WNBA pursuit, and her voice as an educator for female and overseas athletes.

Solution
We built a full-scale content strategy that highlights both her athletic achievements and her intellectual, personal, and professional growth. Through consistent storytelling, high-quality editing, and structured brand development, we’re helping her bring her journey to the forefront - sharing the realities of pro life, elevating her message and positioning her as a resource for other athletes on similar paths.

Impact
Within the first month, her output jumped from only 1–2 posts per month to 12 videos in 30 days, resulting in a 166.8% increase in total reach. Nearly 60% of her views are now coming from non-followers - clear evidence that her content is breaking into entirely new audiences and rapidly expanding her marketability.