The Opportunity

Ravi Bopara spent 18 years representing England at international level and continues to compete in T10 and T20 franchise cricket across the globe. With a career spanning nearly two decades at the elite level and ongoing access to cricket's biggest franchise tournaments, Ravi had built credibility as a player - but hadn't yet translated that into a digital presence that could capture his experience, personality and insider perspective on the modern cricket circuit.

What We Built

Over our three-month partnership in 2025, we developed Ravi's social media strategy across TikTok and Instagram, focusing on short-form content that showcased his journey through franchise cricket. Our work covered content ideation that played to his strengths - leveraging his 18-year international career for credibility while keeping the content fresh and relevant to today's cricket audience. We handled video editing to ensure his content was platform-optimised, managed social media analytics to track what was resonating and coordinated collaborations that expanded his reach. The goal wasn't just posting content - it was building Ravi's profile as a voice in cricket who could speak to both the legacy of his England career and the reality of the modern franchise circuit.

The Results

We established Ravi's presence on TikTok and Instagram with consistent content output that positioned him as an active voice in cricket beyond just match highlights. The analytics management ensured we doubled down on what worked and the collaborations expanded his visibility across cricket communities online. We laid the foundation for what comes next - a platform that can support brand partnerships, media opportunities and a post-playing career built on the audience and credibility established during our partnership.