The Opportunity

Sarah Glenn plays international cricket for England and competes across some of the sport's most prestigious leagues - The Hundred with London Spirit and the WBBL with Brisbane Heat. With consistent access to elite women's cricket environments across multiple continents, she had the platform to build something bigger than just her playing career - but needed the content infrastructure to turn tournament moments and behind-the-scenes access into a digital presence that could scale.

What We Built

We created Sarah's content ecosystem from the ground up, focusing on YouTube as the primary platform with TikTok as a secondary channel. Our role covers the full content pipeline: ideating video concepts that capture the reality of professional women's cricket, editing match footage and tournament vlogs, and designing thumbnails that convert casual scrollers into engaged viewers. The content strategy centres on giving cricket fans the insider perspective they can't get anywhere else. We're not just documenting her career; we're building a library of women's cricket content that positions Sarah as the voice bringing fans into the game.

The Results

We've built a content system that consistently captures major tournaments - whether she's playing in England or Australia - and packages those experiences into videos that resonate with cricket audiences. The channel is growing organically without paid promotion, establishing Sarah's presence as a creator while she's still actively competing. We're laying the foundation for what comes next: a platform that can support brand partnerships, monetisation opportunities and a media career that extends well beyond her playing days.