Challenge
Sierra is a Division I lacrosse player, software engineering intern, college student, and founder of two startups - all at just 18 years old. But despite her accomplishments, she struggled to clearly show everything she was doing in a cohesive and compelling way that built her personal brand and showcased the full scope of her identity.

Solution
We built a structured content strategy and consistent posting system that highlighted every side of her life—athlete, entrepreneur, and one of the hardest workers you'll see through her systems, dedication, and routine. By refining her branding and handling all high-quality short-form editing across Instagram and TikTok, we created a unified presence that communicated exactly who she is while elevating her story, voice, and credibility.

Impact
Over the summer, Sierra expanded her presence and solidified herself as an athlete-creator with a strong, distinct identity. She was selected for a national GoDaddy Back-to-School NIL campaign - chosen out of 600+ Arizona State student-athletes in a non-revenue sport, despite having only 1.2K followers - because her content clearly positioned her holistically as a Division I athlete, entrepreneur, and creator. Since then, her engagement and following have continued to rise across platforms, strengthening her brand and unlocking new opportunities with First Energy Gum and Wintergreen Sport.