Challenge
Tyler needed to translate his strong presence as a Division I soccer player into a scalable personal brand—one that could attract partnerships, build community, elevate his voice as a faith-based athlete, and establish him as a trusted educator in the recruiting space, all while supporting the growth of his recruiting business.

Solution
We built a full multi-platform strategy focused on long-term brand development: securing NIL opportunities, refining his short-form content approach on Instagram, expanding into high-quality long-form content on YouTube, and building systems that position him as both a relatable athlete and a credible guide for young players navigating the recruiting process.

Impact
Within his first 30 days with Press Upload, Tyler secured three NIL partnerships with FuelWarden, Wintergreen Sport, and Get W. His content is now strategically aligned to grow his audience, amplify his voice, and support the expansion of his recruiting business through consistent leads and increased trust from aspiring athletes.