Challenge
Zahir came to us as a JUCO basketball player at NWCC with a powerful story but no structured brand to amplify it. As a member of the Mexican National Team working toward a Division I opportunity, he wanted to represent Latino athletes, showcase his faith-driven work ethic, and build a platform that reflected both his purpose and his personality. He also needed support elevating his off-court training business and creating content that could attract partnerships and new opportunities.

Solution
We built a clear brand strategy centered on his identity as a faith-driven, goal-oriented JUCO athlete on the path to Division I. Our team produces high-quality video content for both his personal brand and partnership deliverables while establishing strong brand pillars that highlight his lifestyle, values, and ambitions. We focused on audience growth, storytelling, and positioning him as a relatable yet high-intent athlete with real marketability.

Impact
In just his first month with Press Upload, Zahir secured three brand partnerships—FuelWarden, Get W, and Wintergreen Sport—with Wintergreen expanding into a long-term collaboration. His content generated 377K total views (+13,000% MoM), with 83% of views coming from non-followers, driving 244 new followers (+10%) and 38K total interactions with an engagement rate above 10%. This early momentum firmly establishes his trajectory as a rising athlete brand with real influence.