THE SCOPE

In December 2025, we secured a partnership for Caroline Møller (Benfica & Denmark) and Freja Olofsson (Madrid CFF & Sweden) with Blique by Nobis, one of Stockholm's leading hotels.

THE PROBLEM

Brands often chase follower counts over authentic fit, resulting in partnerships that feel forced and deliver minimal ROI. Blique by Nobis needed credible voices who could genuinely connect with their target audience - not just athletes with big numbers, but the right athletes whose recommendations would actually resonate and drive engagement.

OUR SOLUTION

We matched Blique by Nobis with two Scandinavian footballers whose audiences genuinely care about their recommendations. Caroline (Denmark international) and Freja (Sweden international) brought authentic cultural connection to a Swedish brand, creating content that didn't feel like an ad but rather a natural extension of their lifestyle and travel. The partnership prioritised genuine fit over vanity metrics - Scandinavian athletes, Scandinavian brand, audiences who actually trust their voices.

THE RESULTS

Blique by Nobis gained authentic partnerships with two international footballers whose Scandinavian heritage and credibility made the collaboration feel natural, not forced. The content (photos) resonated because the fit was right from the start - proving that brands don't need the biggest athletes, they need the right athletes.

Brand Value: This partnership demonstrated what athlete marketing looks like when you prioritise strategic alignment over follower count, delivering credibility and audience trust that can't be bought through numbers alone.