THE SCOPE

We partnered with Enhanse, a men's skincare brand, to launch an authentic NIL campaign targeting college-aged male athletes. We secured partnerships with two Division I basketball players - Griffin Barrouk (Sacred Heart University) and Zein Wahdan (Mercy University) - to showcase how Enhanse fits naturally into the demanding lifestyle of student-athletes.

THE PROBLEM

Enhanse needed to break through to young male athletes in a skincare category often perceived as non-essential. Traditional product advertising wouldn't resonate with their target demographic who prioritize performance and authenticity over polished marketing. Their challenge: demonstrate real-world product relevance through credible voices that their audience actually trusts and relates to.

OUR SOLUTION

We activated two college basketball players to create day-in-the-life content that authentically integrated Enhanse products into their existing routines. Griffin's video followed his complete day - from morning skincare before early training, through post-practice recovery, to evening wind-down - naturally demonstrating how Enhanse supports the demanding schedule of a student-athlete. Zein's content focused specifically on his morning routine as a college hooper, showcasing how Enhanse products fit into his pre-practice preparation for peak performance. This storytelling approach positioned skincare not as vanity, but as essential to athletic readiness and recovery.

THE RESULTS

Enhanse gained two high-quality athlete testimonial videos that demonstrate product usage in real-world scenarios rather than traditional advertising formats. The dual-athlete approach showcased product versatility across different routines - full-day maintenance and focused morning preparation - creating multiple touchpoints with the college basketball audience. Both athletes successfully positioned themselves as relatable student-athletes while establishing Enhanse as essential to performance, recovery and daily routine for health-conscious young men in competitive sports.

AUTHENTIC ATHLETE STORYTELLING FOR MEN'S SKINCARE

Campaign Performance:

• 2 Division I basketball players activated

• 2 day-in-the-life video testimonials created

• Multiple story posts showcasing product integration

• Authentic routine-based content vs. traditional product advertising

Strategic Positioning: By featuring real college basketball players incorporating Enhanse into their actual daily routines, the campaign successfully reframed men's skincare from optional luxury to performance essential - directly addressing the target demographic's priorities around athletic performance and recovery.

Content Approach: The storytelling format allowed viewers to see Enhanse products in context throughout a student-athlete's day, from morning preparation through post-practice recovery, demonstrating practical usage scenarios that resonate with the target audience's lifestyle rather than feeling like forced product placement.