THE SCOPE

We partnered with Live Complete to launch their debut influencer marketing campaign in the U.S., leveraging college athletes as their primary route to market through cost-effective and scalable athlete partnerships.

THE PROBLEM

Entering the U.S. market as a newly launched brand, Live Complete needed rapid brand awareness and athlete-driven content - without the high price tag of traditional influencer campaigns. Their goal: activate as many athletes as possible across multiple sports and campuses, while maintaining quality content and staying within budget.

OUR SOLUTION

We activated 20 motivated college athletes across 15+ schools, strategically allocating the brand's budget to maximize reach and performance. To boost content quality and engagement, we introduced a competitive structure - rewarding top-performing athletes with bonus prize money and allowing fans to vote for their favorite athlete's content.

THE RESULTS

For marketing purposes, Live Complete now has 60+ brand assets for use across their channels. The brand was authentically promoted by athletes both on social media and amongst teammates, creating a strong foundation for U.S. market growth.

EXPANDED LIVE COMPLETE PRESENCE IN U.S. COLLEGE ATHLETE MARKET

Campaign Performance:

• 20 college athletes activated

• 60+ content deliverables created

• 180,000+ total views

• 1,200+ fans engaged through voting

Fan Engagement Impact: The voting mechanism strengthened fan engagement and spread visibility of Live Complete across multiple college campuses nationwide. By launching during back-to-school season, the brand gained valuable visibility amongst athletes in different sports and colleges, establishing early market presence in a key demographic.