THE SCOPE

We partnered with Manta Sleep to launch a targeted brand awareness campaign leveraging professional female athletes across multiple sports to promote their premium sleep masks. The campaign positioned Manta Sleep as the recovery tool of choice for elite athletes, driving credibility and reach within the sports performance market.

THE PROBLEM

Manta Sleep needed authentic athlete endorsements to build credibility with sports performance audiences while expanding beyond their existing customer base. The brand required credible voices who genuinely used sleep optimisation as part of their recovery routine. Their goal: generate brand awareness through athlete-driven content that showcased real product usage and benefits within professional sports contexts.

OUR SOLUTION

We activated 3 strategically selected professional athletes across squash, rugby, and basketball - Grace Gear (professional squash), Gwen Crabb (Wales Rugby) and Maya Dodson (Leganés Basketball). Athletes created authentic content showcasing Manta Sleep as part of their recovery routines, with deliverables including training day content, travel content and recovery-focused posts that demonstrated genuine product integration. This multi-sport approach gave Manta Sleep credibility across different athletic disciplines while reaching diverse audiences.

THE RESULTS

Manta Sleep gained authentic athlete testimonials across three sports, with content generating 13,500+ video views. The campaign positioned Manta Sleep within professional sports contexts, building brand credibility with performance-focused audiences and demonstrating product value through real athlete usage.

Brand Value: Campaign delivered authentic athlete endorsements that positioned Manta Sleep as a recovery tool used by professional athletes, building credibility beyond traditional consumer influencer partnerships.