THE SCOPE

Our athletes partnered with OddBalls to create fun and exciting content which authentically represented the brand and its values. From unboxing videos to images of the athletes in the OddBalls clothing on the beach, the diversity of content from the athletes was not only creative but it also aligned with the brief they were given.

About OddBalls: OddBalls is a bold, fun-loving underwear and swimwear brand that's all about breaking the mould. Known for their vibrant patterns, cheeky designs, and unapologetically playful approach to men's essentials, OddBalls has built a community around confidence, humour and standing out from the crowd.

What makes OddBalls special is their commitment to supporting testicular cancer awareness - they're not just selling underwear, they're starting conversations about men's health in a way that's approachable and engaging.

Why this partnership worked:

Brand alignment - OddBalls' playful, confident energy perfectly matched our athletes' personalities.

Natural fit - Athletes understand the importance of quality underwear and swimwear for performance and comfort.

Authentic storytelling - From beach days to travel content, our athletes naturally incorporated OddBalls into their lifestyle.

Creative freedom - The brand encouraged fun, experimental content that let athletes showcase their personality.

Meaningful mission - Athletes could genuinely support the brand's health awareness initiatives.

The result? Content that felt genuine, looked great, and delivered real value for both the brand and our athletes' audiences.