THE SCOPE

Multi-athlete partnership between OddBalls and six professional athletes from Press Upload's roster, creating bold, playful content that authentically represented the brand's values while supporting men's health awareness.

THE PROBLEM

Challenge: OddBalls needed to expand beyond their existing community while staying true to their bold, playful identity:

• Men's health messaging: Testicular cancer awareness is crucial but difficult to discuss - needed authentic voices who could normalise these conversations

• Athlete credibility gap: Most underwear brands use models, not real athletes - OddBalls needed to prove their products actually perform for people with active lifestyles

• Standing out in scroll: Generic product shots and posed content gets ignored - needed eye-catching, personality-driven content that stops the scroll

• Community building: Beyond transactions, OddBalls wanted to build a movement of confident individuals who aren't afraid to stand out

THE SOLUTION

Press Upload connected OddBalls with 6 athletes whose personalities perfectly matched the brand's playful, confident energy:

1. Strategic Athlete Selection

• Chose athletes with bold personalities who naturally align with OddBalls' "stand out from the crowd" ethos

• Multi-sport representation showed product versatility for different athletic activities

• Athletes who genuinely understand the importance of quality underwear and swimwear for performance and comfort

2. Creative Content Series Gave athletes creative freedom to showcase OddBalls in their authentic lifestyle:

Unboxing Content:

• Athletes' genuine reactions to OddBalls' vibrant patterns and bold designs

• First impressions that captured the brand's fun, unapologetic personality

Lifestyle Integration:

• Beach content showcasing swimwear in natural settings

• Travel content featuring OddBalls in athletes' real adventures

• Day-in-the-life content showing how the products fit into active routines

Personality-Driven Content:

• Creative, experimental content that let athletes showcase their individual personalities

• Fun, confident energy that matched OddBalls' brand values

• Content that felt like hanging out with friends, not watching an ad

THE OUTCOME

Campaign Performance:

• 6 professional athletes with diverse personalities and sports backgrounds

• 8 deliverables spanning unboxing, beach/lifestyle, and creative content

• 25,000 views across engaged, active lifestyle audiences

Content that felt genuine, looked great, and delivered real value for both the brand and athletes' audiences.

Why it worked:

• Brand alignment - OddBalls' playful, confident energy perfectly matched our athletes' personalities, creating natural chemistry

• Natural fit - Athletes understand quality matters for performance and comfort, making their endorsement credible

• Authentic storytelling - From beach days to travel content, athletes naturally incorporated OddBalls into their lifestyle rather than forcing product placement

• Creative freedom - The brand encouraged fun, experimental content that let athletes be themselves, not walking advertisements

• Meaningful mission - Athletes could genuinely support testicular cancer awareness, giving the partnership depth beyond product promotion

• Visual impact - Bold patterns and vibrant designs created scroll-stopping content that stood out in feeds

The result: OddBalls successfully proved that underwear and swimwear marketing doesn't have to be boring or uncomfortable. The campaign reached 25,000 people with content that was confident, fun, and genuine - exactly what the brand stands for. Athletes became authentic brand advocates who could start important men's health conversations while looking great doing it.