Press Upload secured a partnership between long distance runner Anthony Zizzadoro and SpaceMilk protein powder, creating engaging recipe content that showcases how athletes fuel their performance.

About SpaceMilk:

SpaceMilk is a premium protein powder brand focused on quality nutrition for serious athletes. Their clean, high-performance formula provides the protein foundation that elite competitors need for training, recovery and performance optimization.

The Campaign Focus: Anthony created authentic recipe content showing how he incorporates SpaceMilk into his daily nutrition routine:

Pre-Run Fuel - Morning smoothie recipes featuring SpaceMilk as the protein base, combined with fruits and energy-boosting ingredients

Creative Cooking - Protein pancakes, overnight oats, and post-run treats that make nutrition both effective and enjoyable

Recovery Recipes - Post-session shakes and snacks that demonstrate how Anthony uses SpaceMilk for optimal muscle recovery after long training runs

Everyday Integration - Simple, practical ways to hit daily protein targets without compromising on taste or convenience

Why this partnership was perfect:

Genuine usage - Anthony naturally incorporates protein powder into his endurance athlete diet, making the content completely authentic.

Educational value - Recipe content provides real value to followers looking to improve their own nutrition.

Visual appeal - Food content is inherently engaging and shareable across social platforms.

Performance focus - Content demonstrates the practical application of sports nutrition in an elite runner's routine.

Relatability - Simple recipes that everyday athletes can recreate at home.

The campaign success:

Anthony's recipe videos resonated because they solved a real problem - how to make protein powder consumption interesting and varied. His content showed genuine creativity in the kitchen while maintaining the nutritional standards required for long distance running.