THE SCOPE

Strategic partnership between premium protein powder brand SpaceMilk and long-distance runner Anthony Zizzadoro, creating a recipe-driven content series that showcases authentic athlete nutrition.

THE PROBLEM

Challenge: SpaceMilk needed to cut through the noise in a saturated protein powder market:

• Content fatigue: Traditional protein powder content is repetitive - basic shake recipes don't inspire or educate

• Audience limitation: Most protein brands focus on gym-goers and bodybuilders, missing the large endurance athlete market

• Authenticity gap: Paid athlete promotions often feel forced, with athletes simply holding products rather than demonstrating genuine usage

• Differentiation: In a crowded market, SpaceMilk needed to prove their premium positioning through real athlete validation

• Engagement challenge: Static product shots and basic mixing videos generate low engagement compared to dynamic food content

THE SOLUTION

Press Upload secured and managed a partnership that transformed protein powder marketing into engaging, educational content:

1. Strategic Athlete Selection

• Identified Anthony Zizzadoro - a long-distance runner who genuinely uses protein powder in his daily routine

• Endurance athlete perspective differentiates from typical gym-focused protein content

• Anthony's authentic passion for nutrition and cooking made partnership natural, not forced

2. Recipe Content Series Created varied, practical content showing real integration into elite athlete nutrition:

• Pre-Run Fuel: Morning smoothie recipes with SpaceMilk as protein base, combined with energy-boosting ingredients

• Creative Cooking: Protein pancakes, overnight oats, and post-run treats making nutrition enjoyable

• Recovery Recipes: Post-session shakes and snacks demonstrating optimal muscle recovery

• Everyday Integration: Simple, practical ways to hit daily protein targets without compromising taste

3. Value-Driven Content Strategy

• Educational: Teaches followers how to improve their own nutrition

• Visual: Food content is inherently engaging and shareable

• Authentic: Shows genuine usage by athlete who actually incorporates product into routine

• Relatable: Simple recipes everyday athletes can recreate at home

• Performance-focused: Demonstrates practical sports nutrition application

THE OUTCOME

Campaign Performance:

• 200,000 views across 10 pieces of content

• Strong engagement proving recipe content resonates with audience

• Significant reach in the endurance athlete market

Anthony's recipe content resonated because it solved a real problem: how to make protein powder consumption interesting, varied, and genuinely useful.

Why it worked:

• Genuine usage - Anthony naturally uses protein powder as an endurance athlete, eliminating the "paid promotion" feel

• Educational value - Content provides actionable takeaways for audience's own nutrition

• Creative variety - Demonstrated multiple ways to use the product beyond basic shakes

• Nutritional credibility - Elite runner's standards validated SpaceMilk's premium positioning

• Accessible execution - Followers could immediately implement recipes themselves

The result: SpaceMilk gained authentic athlete validation in the endurance sports space while delivering genuinely useful content that educated and engaged 200,000+ viewers - proving their product's versatility and quality through real athlete application.