Between October and December 2025, Caroline Møller delivered a highly successful 5-video campaign for STATSports that demonstrated the power of authentic athlete-brand partnerships.

The Numbers: The campaign generated 74,270 total views and reached 48,652 unique accounts, with an impressive 60.5% average non-follower reach - meaning the majority of viewers were new audiences discovering both Caroline and STATSports for the first time. The content accumulated over 80 hours of total watch time (3.3+ days) and drove 2,956 total interactions including 2,801 likes, 88 saves, and 57 comments, achieving a 3.98% campaign engagement rate.

What Made It Work: Every video in the campaign consistently reached new audiences (49.6% - 78.2% non-follower reach) and significantly exceeded industry engagement benchmarks (3.1% - 6.9% engagement rates). The content earned premium feed distribution (42% - 61%) across all five videos, with each video maintaining strong watch time of 8+ hours minimum.

The Trend: Perhaps most telling: later videos in the campaign showed increasing engagement rates despite lower view counts, jumping from 3.1% in October to 6.9% by December. This indicates growing audience trust and deeper connection with the brand messaging - exactly what authentic athlete marketing should achieve.

The Result: A campaign that didn't just deliver impressions, but built genuine audience connection with STATSports through Caroline's authentic voice and expertise as a professional footballer.