THE SCOPE

Between October and December 2025, Caroline Møller delivered a 5-video campaign for STATSports, demonstrating the power of authentic athlete-brand partnerships through consistent, credible content.

THE PROBLEM

Many athlete campaigns chase vanity metrics without building genuine audience connection or brand credibility. STATSports needed content that didn't just generate impressions, but actually reached new audiences, maintained engagement over time, and positioned their product through an athlete's authentic expertise - not scripted endorsements that fade after the first post.

OUR SOLUTION

We created a sustained 5-video campaign that leveraged Caroline's credibility as a professional footballer to authentically showcase STATSports. Each video consistently reached new audiences while earning premium feed distribution, with content designed to build trust and connection over time rather than spike and disappear. The campaign strategy prioritised genuine product integration within Caroline's training and performance contexts, allowing her expertise to naturally communicate STATSports' value to both existing followers and new discovery audiences.

THE RESULTS

The campaign generated 74,270 total views and reached 48,652 unique accounts, with an impressive 60.5% average non-follower reach - meaning the majority of viewers were new audiences discovering both Caroline and STATSports for the first time. The content accumulated over 80 hours of total watch time (3.3+ days) and drove 2,956 total interactions including 2,801 likes, 88 saves, and 57 comments, achieving a 3.98% campaign engagement rate.

Every video consistently reached new audiences (49.6% - 78.2% non-follower reach) and significantly exceeded industry engagement benchmarks (3.1% - 6.9% engagement rates). The content earned premium feed distribution (42% - 61%) across all five videos, with each maintaining strong watch time of 8+ hours minimum.

Perhaps most telling: later videos showed increasing engagement rates despite lower view counts, jumping from 3.1% in October to 6.9% by December - indicating growing audience trust and deeper connection with the brand messaging over time.

Brand Value: STATSports didn't just gain impressions - they built genuine audience connection through Caroline's authentic voice and professional expertise, proving that sustained athlete partnerships deliver compounding returns when credibility and consistency drive the strategy.