Campaign Type
Group
Niche
Supplements
Location
UK
THE SCOPE
We partnered with The Ten Percent Club to launch a marketing campaign in the UK, leveraging professional athletes to showcase the brand and how they incorporate their products in their day to day life.
OUR FOCUS
We activated three high-profile UK professional athletes - Gwen Crabb (Wales Rugby), Courtney Keight (Wales Rugby), and James Bracey (Gloucestershire Cricket) - strategically selecting talent across multiple sports to maximise reach within the UK sporting landscape. Each athlete created authentic content showcasing The Ten Percent Club's products in their training and competition environments.
THE RESULTS
For marketing purposes, The Ten Percent Club now has six professional-grade brand assets for use across their channels. The brand was authentically promoted by elite athletes on social media, creating credibility and a strong foundation for UK market growth.
EXPANDED THE TEN PERCENT CLUB PRESENCE IN UK PROFESSIONAL SPORTS
Campaign Performance:
3 professional athletes activated (rugby & cricket)
6 content deliverables created
12,000+ total views on Instagram Reels
Brand Impact: By partnering with Wales international rugby players and a Gloucestershire cricketer, The Ten Percent Club gained valuable visibility amongst professional athletes and sports audiences in the UK.
EXAMPLES OF CAMPAIGN CONTENT
Ten Percent Club X Pro Athletes
Press Upload activated a campaign with Ten Percent Club to showcase their informed sport tested products and how professional athletes use their products in their daily routine.
Interested in working with OUR ATHLETES?
Use the form below to register interest in running a campaign with our athletes.