We partnered with Unicorn Darts to implement a player-driven content strategy featuring professional darts players Ian White and Gary Anderson.

The content shoot focused on creating authentic, engaging assets for Unicorn's new dartboard launch, combining product promotion with entertainment value.

We produced high-quality promotional content showcasing the dartboard's features alongside challenge videos that captured the competitive dynamic between Ian and Gary. By leveraging the players' personalities and natural chemistry, we created content that resonated with darts fans while authentically integrating Unicorn's product.

The player-driven approach ensured the content felt genuine rather than overly commercial, resulting in assets that Unicorn could deploy across their marketing channels to drive both brand awareness and product interest.