THE SCOPE

We partnered with Unicorn Darts to implement a player-driven content strategy featuring professional darts players Ian White and Gary Anderson for their new dartboard launch.

THE PROBLEM

Product launches often fall flat because the content feels too commercial and fails to capture audience attention. Unicorn Darts needed promotional assets for their new dartboard that would resonate with darts fans while authentically showcasing the product's features - content that entertained first and sold second, not the other way around.

OUR SOLUTION

We produced a content shoot combining product promotion with entertainment value, leveraging Ian and Gary's personalities and natural competitive chemistry. The shoot delivered high-quality promotional content showcasing the dartboard's features alongside challenge videos that captured the dynamic between two professional players. By focusing on the players first and the product second, we created content that felt genuine rather than overly commercial - darts fans watching two pros compete, with the product naturally integrated throughout.

THE RESULTS

Unicorn Darts gained deployment-ready assets across their marketing channels that drove both brand awareness and product interest. The player-driven approach ensured the content resonated with darts audiences because it entertained them first, proving that the best product launches don't feel like ads - they feel like content people actually want to watch.

Brand Value: The campaign demonstrated that authentic athlete integration creates stronger product launches than traditional advertising, delivering engaging content that builds brand affinity while showcasing product features in real competitive contexts.