THE SCOPE

We edited the announcement video for English Cruiserweight Champion John Hedges' partnership with Wilder Fight Night, ensuring the content was optimised for maximum impact and engagement.

THE PROBLEM

Most athlete partnerships fail at the announcement stage. Athletes and brands sign great deals, then underdeliver on the launch content - leaving value on the table from day one. The announcement isn't just a formality; it's the first impression, the credibility signal and the foundation for everything that follows. Get it wrong, and the partnership starts cold. Get it right, and you build momentum that carries through the entire campaign.

OUR SOLUTION

We produced a high-impact announcement video that positioned John as a marketable champion while delivering immediate visibility for Wilder Fight Night. The content balanced professional production quality with authentic fighter storytelling, showcasing John's personality and achievements while clearly communicating the partnership value. We ensured the video was optimised for engagement, setting the tone for a partnership built on performance.

THE RESULTS

The announcement video generated 22.6K views and counting, delivering strong engagement from the first post and positioning John as a credible, marketable athlete. The launch created immediate visibility for both John and Wilder Fight Night, proving that when partnership announcements are executed properly, they perform from day one.

Brand Value: Wilder Fight Night gained association with an English champion through content that actually performed, demonstrating ROI from the partnership's first touchpoint.