THE SCOPE

Multi-athlete partnership between Wintergreen Sport UK and five professional athletes from Press Upload's roster, creating an integrated campaign showcasing performance and recovery products through authentic training content across multiple sports.

THE PROBLEM

Challenge: Wintergreen Sport needed to break beyond sports therapy circles and reach athletes directly:

• B2B to B2C gap: Trusted by elite sports therapists and professional teams, but lacked direct athlete-to-athlete storytelling to reach everyday competitors

• Product education barrier: Athletes didn't understand when or how to use warmup and recovery products in their actual routines

• Credibility paradox: Products backed by Olympics athletes and pro teams, but needed relatable, accessible content to connect with aspiring athletes

• Content limitations: Traditional product marketing couldn't capture the real-world application moments - pre-workout preparation, post-session recovery - that make these products essential

• Generic recovery content: Most sports recovery content feels clinical or promotional rather than showing genuine athlete experiences

THE SOLUTION

Press Upload leveraged its multi-sport athlete roster to create a comprehensive content series demonstrating real-world product integration:

1. Strategic Multi-Athlete Approach

• Selected 5 professional athletes across different sports in the UK who genuinely use warmup and recovery products in their training

• Multi-sport representation showed product versatility - from football to running to combat sports

• Athletes' professional credibility aligned with Wintergreen's elite-level backing

2. Full Training Cycle Content Series Created content capturing the complete athlete preparation and recovery journey:

Pre-Training Content:

• Athletes demonstrated using Warmup Ultra heating rub as part of pre-workout routines

• Showed practical application before training sessions

• Captured the preparation ritual that separates pros from amateurs

Recovery Content:

• Post-session videos featuring Magnesium Body Gel for immediate muscle soreness relief

• Magnesium Soak content showing deep recovery after intense sessions

• Real-time athlete testimonials on recovery benefits

3. Authentic Visual Storytelling

• Unscripted content: Athletes shared genuine experiences, not rehearsed promotions

• Natural integration: Products shown in actual training environments, not staged settings

• Professional standards: Content quality reflected both Wintergreen's premium positioning and athletes' elite status

• Real results: Athletes could authentically discuss products they actually rely on

THE OUTCOME

Campaign Performance:

• 5 professional athletes across multiple UK-based sports

• 5 deliverables spanning pre-training and recovery content

• 25,000 views demonstrating strong engagement with sports performance audience

The campaign delivered genuine, unscripted content that resonated because it showed real athletes using real products for real performance benefits.

Why it worked:

• Authentic usage - Athletes genuinely incorporate these products into training routines, eliminating forced promotion feel

• Professional credibility - Wintergreen's backing by sports therapists and elite teams aligned perfectly with our athletes' professional standards

• Multi-sport validation - Different athletes across various sports proved product versatility and universal application

• Visual storytelling - From pre-workout preparation to post-session recovery, products created natural, engaging content moments

• Educational value - Showed athletes when and how to use products, not just what they are

• Peer-to-peer influence - Pro athletes speaking directly to aspiring athletes carries more weight than brand messaging

The result: Wintergreen Sport successfully bridged the gap from sports therapy professional recommendation to direct athlete adoption, reaching 25,000 athletes with authentic content. The campaign proved that elite-level sports science doesn't need to feel clinical or inaccessible - when communicated through authentic athlete experiences, it becomes aspirational and actionable.