THE SCOPE

We partnered with Wintergreen Sport to launch their DOMS BOMB product through a strategic NIL campaign, leveraging college athletes to drive authentic product awareness and generate high-quality user-generated content for the brand's U.S. marketing efforts.

THE PROBLEM

As a growing sports recovery brand, Wintergreen Sport needed credible athlete testimonials and engaging content to promote their DOMS BOMB product - without overspending on traditional influencer rates. Their challenge: activate motivated college athletes who would create authentic, conversion-focused content while staying within budget.

THE SOLUTION

We activated 12 college athletes strategically selected across multiple sports, creating a performance-driven campaign structure that incentivized quality content creation. Each athlete received clear briefings to produce video testimonials and social media content showcasing their genuine experience with DOMS BOMB. To maximize content quality and fan engagement, we introduced a competitive voting mechanism - allowing fans to vote for their favorite athlete's content, with top performers earning bonus prize money.

THE RESULTS

Wintergreen Sport gained 12 high-quality videos and 30+ authentic story posts from real college athletes, generating 50,000+ impressions across social platforms. The campaign delivered exceptional ROI, with 5 athletes' content selected for paid advertising campaigns. The brand now has a library of conversion-ready UGC content and established relationships with college athletes across multiple sports.

COST-EFFECTIVE ATHLETE CONTENT AT SCALE

Campaign Performance:

• 12 college athletes activated across multiple sports

• 12 video testimonials + 30+ story posts created

• 50,000+ total impressions

• 1000+ fans engaged through voting

• $900 total campaign investment

Content ROI: Five athlete videos were selected for UGC advertising campaigns on Meta and YouTube, providing Wintergreen Sport with conversion-optimized ad creative at a fraction of traditional production costs.

Top Performing Content: Multiple athletes exceeded expected reach by 120-210%, with Ceci's content achieving 210% over projected performance and Sheick's video generating 6.7K views organically - demonstrating the authentic appeal of athlete-driven content to target audiences.